brand management

brand management
brand management brand management management

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brand management UK US noun [U]
MARKETING, COMMERCE the process of controlling the way in which a company markets a product or brand so that people continue to buy it or buy more of it: »

The company - recognized as a leader in brand management - is looking at using the web to enhance brand awareness.


brand management strategy/decisions

See also CATEGORY MANAGEMENT(Cf. ↑category management)

Financial and business terms. 2012.

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